Crunch Pod.

Even to those whom are unaware of the label, the name evokes a specific image of primitive edginess (the Crunch) and, at the same time, sleek modernity (the Pod). Founded in 1998 by Ben Arp, Crunch Pod served as the incubator for artists like Caustic, Manufactura, Bitch Brigade, Uberbyte, Polluted Axis, Ben Arp’s own C/A/T and many many more. Originally a traditional label, in that they had a business plan similar to many of the major record companies and released actual physical CDs, Crunch Pod transitioned to a digital only label in 2010 a move brought on by the many changes to the music industry during the thirteen years of the label’s existence. When the label was founded, there was no bandcamp, SoundCloud, Pandora, etc…, social network sites like Facebook and MySpace didn’t exist and it wasn’t until a year later that those who were “computer savvy” could use the original Napster. It was another three years from the label’s birth to the release of the first 5 GB iPod, when the digital music revolution was effectively launched.
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